Better than a thousand hollow words, is one word … BUDDHA

Your one word is the single, powerful and inspiring word that sums up who you are and all that you aim for in life.

Reducing who you are into one word will force you to become crystal clear about your essence. This one word will sum up your reputation – your personal brand. It will be the backbone of how you live your personal life, business life, useful also for your personal publicity efforts.

You will personify this word, live up to it, deliver on it 24/7/365, every time you package yourself, every time you walk into a room, in every conversation, in the way you perform every task and in the way you deliver on your commitments. This word will sum up the outcome that all your possible audiences will expect from you in everything you do or anything you are involved in. Living this one word means that you will be intentional about demonstrating it in all that you do and all that you are.

A few months back, I watched a BBC documentary into the private life and achievements of the eccentric music performer and producer – William Adams – in which the actress and author Joanna Lumley spent time with in his home town of Los Angeles, to shed light on the man behind the global brand, and his impoverished upbringing in the projects of Los Angeles. At one revealing moment, Joanna asked:

Joanna Lumley: If you had to think of one word that’s most important to you, or that sums you up, or that would be kind of, like a beacon, what would it be? Will! To have will … to have determination. Strength, courage – Will.

He did not have to think about his one word. It was very clear that this word had been guiding his actions for a long time.

So, if for example, your one word is excellence, you will be compelled to bring excellence into everything you do. You will always show up brilliantly, dressed appropriately, prepared and ready to exceed expectations. The word ‘mediocrity’ will automatically flee from your vocabulary and life. And if your one word is elegance, you will have to denounce the caprices of fashion and become the very epitome of style. You will be devoted to elegance. Your clothes, accessories, your whole demeanour, the way you carry yourself, the way you move and the way you relate to others, will be imbued with timelessly effortless style and luxurious austerity. The word ‘sloven’ will automatically flee from your vocabulary and life. Likewise if your word in impactful, you’d be committed to living your life with a purpose that has a positive impact on others, creating important and meaningful outcomes in the world. The word ‘nonperformance’ or ‘drifting’ will flee from your vocabulary.

Now describe yourself in one word – write it down.

  • Are you going to be able to look this word, act this word and be this word 24/7/365?
  • Is this word what you need for your greater future?
  • Is this the clear and positive word that you want people to use to describe you?

You need your one word to live to your full potential.

Have a lovely week,


PrintBe a story worth telling.


Submit a Comment

Your email address will not be published. Required fields are marked *




You have Successfully Subscribed!

Pin It on Pinterest