Surround yourself only with people who are going to lift you higher. OPRAH WINFREY
Your inner circle includes your spouse, boyfriend or girlfriend, parents, siblings and close friends, that you spend non-business hours with. They play an important role in your social and business world and they can be your strongest personal brand asset or liability. The way they present themselves also communicates who you are to your target audience and influence your audience’s perception of you.
If your spouse, relatives and friends are charming, dress and behave like ladies and gentlemen, and confirm that you are who you say you are, it will convince your audience of your integrity and strengthen your personal brand. Conversely, if they are offensive or politically incorrect – racist, sexist, with dirty and offensive jokes and views – they undermine or sabotage your personal brand in front of your audience, who might assume that their views are also yours. Depending on your audience and their religion and politics, your inner circle’s controversial and offensive views can get you into trouble, costing you your reputation.
You need to be aware of the effect your inner circle’s behaviour have on your personal brand. If they are a liability to your personal brand, then you have to take steps to limit any damage they may cause you and, if needs must, distance yourself from them. You may insist on going out solo, keeping them in the closet, or tactfully, tenderly and respectfully explain that there are certain standards of behaviour that you require from those that share your life. These are nonnegotiable.
So, make sure everyone in your boat is rowing, not drilling holes …
Have a lovely week,