WORKSHOPS

DEFINE YOURSELF - BUILDING YOUR POWERFUL PERSONAL BRAND

 

Instructor: MonaLisa Chukwuma, Author of Define Yourself & Become The Architect of Your Future

What is a Personal Brand?

  • Understand what a personal brand is and isn’t
  • Discover your personal brand – Figure out who people believe you are. What is your reputation among your colleagues, clients, friends and family?
  • Does it match up to who you actually are?
  • Does it match up to who you want to be?

How a Personal Brand Can Benefit You

  • Recognise / understand the importance of a personal brand

Explore Limiting beliefs, Fears and Defences

  • Identifying your principal barriers – bad habits, fears, distractions, stereotypes
  • Overcoming self or other imposed barriers and limitations – Stripping away everything that has left you playing small
  • What actions are you going to take to overcome anything that is holding you back from your rainbow’s end?

Finding Your True Essence and Authentic Nature

  • Your self-image – Examine your values and passions. What colours your world?
  • Identify and articulate what differentiates you from others
  • Get clear on your unique strengths, expertise and aspirations
  • Identify your brand assets

Define and Develop Your Personal Brand

  • Your one word
  • Your statements
  • Define your target audience
  • Your purpose and vision – Detailing vision for your life and career
  • Crafting your path for the next ten years
  • Your values
  • Boiling it all down to your brand mantra
  • Creating your tagline

 

 

 

Package Your Personal Brand

  • Your name
  • Your personal story. How do you tell it? – Craft a story that will resonate with your target audience
  • Your visual identity – Define your brand’s signature style, look and feel
  • Your personal and business presentation – How do you want your audience to perceive you?

Distribute Your Personal Brand

  • Charting out any where and every where that you interact with your target audience
  • How do you communicate brand you?
  • The tools of personal publicity
  • Develop your personal publicity plan
  • Design your personal publicity kit
  • Launch your personal publicity campaign

Live Your Personal Brand

  • Create a living your brand plan
  • Beginning the journey of your personal brand

Checklist for Success

If you’d like to arrange a personal consultation with me or would like me to speak at your next event or would like to learn more about my seminars, workshops or my Fine Art, please contact me at:

monalisa@monalisainternational.com

Or call me at:
+44 (0)20 8599 1832
+44 (0)751 911 9938

Instructor: MonaLisa Chukwuma, Author of Define Yourself & Become The Architect of Your Future

What is a Personal Brand?

  • Understand what a personal brand is and isn’t
  • Discover your personal brand – Figure out who people believe you are. What is your reputation among your colleagues, clients, friends and family?
  • Does it match up to who you actually are?
  • Does it match up to who you want to be?

How a Personal Brand Can Benefit You

  • Recognise / understand the importance of a personal brand

Explore Limiting beliefs, Fears and Defenses

  • Identifying your principal barriers – bad habits, fears, distractions, stereotypes
  • Overcoming self or other imposed barriers and limitations
  • What actions are you going to take to overcome anything that is holding you back from your rainbow’s end?

Finding Your True Essence and Authentic Nature

  • Examine your values and passions
  • Identify and articulate what differentiates you from others
  • Get clear on your unique strengths, expertise and aspirations
  • Identify your brand assets

Define and Develop Your Personal Brand

  • Your one word
  • Your statements
  • Define your target audience
  • Your purpose and vision – Detailing vision for your life and career
  • Crafting your path for the next ten years
  • Your values
  • Boiling it all down to your brand mantra
  • Creating your tagline

 

Package Your Personal Brand

  • Your name
  • Your personal story. How do I tell it? – Craft a story that will resonate with your target audience
  • Your visual identity – Define your brand’s signature style, look and feel
  • Your personal and business presentation – How do you want your audience to perceive you?

Distribute Your Personal Brand

  • Charting out any where and every where that you interact with your target audience
  • How do you communicate brand you?
  • The tools of personal publicity
  • Develop your personal publicity plan
  • Design your personal publicity kit
  • Launch your personal publicity campaign

Live Your Personal Brand

  • Create a living your brand plan
  • Beginning the journey of your personal brand

Checklist for Success

If you’d like to arrange a personal consultation with me or would like me to speak at your next event or would like to learn more about my seminars, workshops or my Fine Art, please contact me at:

monalisa@monalisainternational.com

Or call me at:
+44 (0)20 8599 1832
+44 (0)751 911 9938

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