Hollywood Studio Image Makers understood the importance of a person’s name and the big difference a name can make to an individual’s image. No work on image building is complete without ensuring that the person’s name influences his or her target audience in a positive manner. In Hollywood, plain Norma Jean Baker became Marilyn Monroe, Sophia Scicolone became Sophia Loren, Issur Danielovitch became Kirk Douglas, Archibald Leach became Cary Grant, Maurice Micklewhite became Michael Caine, Betty Joan Perske became Lauren Bacall, etc. The result is that each of these actors considerably increased their perceived value and earning power. The main lesson here is that your name is a vital asset and has an impact on what you are trying to accomplish and how you are perceived.
Many of us are influenced by the tittle of a book, a piece of music or a movie. As such, people form a distinct impression when they hear your name. Because your name does affect your image and your image determines your level of acceptance by your target audience, it is vital that you ensure that your name is working for not against you. Key questions to consider are:
- What does your name say to your public?
- Does it reflect your character and personal brand?
- Is it fitting to the image you aspire to?
Generally, the best names are those that reflect the personal brand and personality of the person behind it. Such names are also distinctive, memorable, positive and go a long way into promoting the individuals and their activities.
Where your name does not reflect your personal brand; has a vulgar, objectionable or inappropriate meaning in the language of some of your target audience; and is too long or difficult to pronounce, you should definitely consider a name change.