WHAT IS A PERSONAL BRAND?

WHAT IS A PERSONAL BRAND?

Your brand is the truth about you, well told. OLD ADVERTISING SLOGAN

Your personal brand is simply your reputation. It is not your name, your website, your logo or what you look like. These are how you tell the story of your brand.

Your personal brand is what people think, know, feel and say about you, when you’re not in front of them. It is the sum of who you are, what you stand for, what you promise, your ability and commitment to keeping this promise and how you uniquely add value to your world. So your brand is a lot more than what’s going on visually and it matters a great deal whether you’re young or older.

Every action you take and some actions that you don’t take shapes it. Your appearance, the way you enter a room, your body language, your handshake, the way you communicate and interact with others, your website, your online profiles and conversations, your blog posts, your tweets and more, all add up to define your personal brand – how people see you.

On that note, you can see that whether you’ve thought of it or not, you already have a personal brand. Every one, from the Prime Minister David Cameron, the artist Sam Smith, to your grandmother or father, we all have one. Even your dog or cat has a personal brand.

So the first question to ask yourself is,

What is your personal brand currently saying about you?

  • Is it clear, positive and compelling?
  • What does it promise?
  • What value does it represent?
  • Is it working effectively for your vision?
  • Do you need to develop or expand it?

If it’s not matching up to where you’re going, then you can take actions to change it.

Crown

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